The Musée Atelier Audemars Piguet offers an extraordinary journey through the brand’s enduring legacy, contemporary innovation, and vision for the future of haute horlogerie. Nestled in Le Brassus, the birthplace of Audemars Piguet, this architectural masterpiece opened its doors on June 25, 2020, inviting select guests to immerse themselves in over two centuries of Swiss watchmaking excellence.
Its bold, spiral design — a seamless blend of glass, brass, and light — reflects the brand’s philosophy of harmonizing tradition with avant-garde creativity. Within its walls, heritage and modernity converge to tell a story of artistry, precision, and timeless elegance, curated for those who truly appreciate the rarest forms of craftsmanship.
Audemars Piquet / Photo Brigitte Heller
The Art of Time: Exclusive Access to the Audemars Piguet Atelier Museum
The Musée Atelier Audemars Piguet is a symphony of architecture, artistry, and heritage — a place where time itself seems to move with purpose. The striking fusion of a modern glass spiral with the original historic workshop embodies Audemars Piguet’s philosophy: honoring tradition while fearlessly embracing innovation.
Designed by the visionary Bjarke Ingels Group (BIG), the museum’s distinctive spiral architecture gracefully unfolds across the landscape of Le Brassus, inviting visitors to journey through more than two centuries of horological mastery. Inside, over 300 exceptional timepieces are displayed — each a testament to intricate design, technical brilliance, and the poetic complexity that defines haute horlogerie at its finest.
Located in Switzerland’s legendary Watch Valley, the Musée Atelier Audemars Piguet offers more than a glimpse into history; it provides intimate access to the living craft itself. Transparent ateliers allow guests to observe master watchmakers and artisans at work — each movement, each engraving, each polished surface revealing the devotion and precision that have shaped the Audemars Piguet legacy for generations.
While resolutely contemporary in atmosphere, the museum remains deeply anchored in heritage. It stands as a tribute to the Maison’s spirit of independence and innovation, celebrating not only its role as a guardian of haute horlogerie in the Vallée de Joux, but also its enduring influence far beyond Switzerland’s borders.
Audemars Piquet / Photo Brigitte Heller
A Pilgrimage to Horological Excellence: Discover the Audemars Piguet Musée Atelier
Among the many treasures on display are true icons of craftsmanship: the “Universelle” from 1899, regarded as the most complex timepiece ever created by Audemars Piguet; and a remarkable collection of Royal Oak models, from the original Royal Oak Offshore to the avant-garde Royal Oak Concept. Each piece captures a chapter in the brand’s evolution — where engineering genius meets artistic expression.
For connoisseurs seeking a deeper connection with the art of watchmaking, exclusive masterclasses offer a rare opportunity to step into the role of an Audemars Piguet watchmaker. Under expert guidance, participants can apply fine decorative techniques and even assemble a movement by hand, experiencing firsthand the delicate precision and artistry that define the Maison’s craft.
The Musée Atelier Audemars Piguet is more than a museum; it is a living tribute to excellence — a place where past, present, and future converge in an atmosphere of quiet sophistication. For those who appreciate the extraordinary, it is not merely a visit — it is a pilgrimage to the heart of Swiss watchmaking.
Video Welcome to the Musée Atelier I Audemars Piguet
Introducing the Musée Atelier Audemars-Piguet. Immerse yourself into our universe and watchmaking heritage.
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Video Walkthrough Audemars Piguet Stunning New Musée Atelier
This new museum is quite spectacular, well thought of and one can really feel the commitment Audemars Piguet has put into this endeavour. Architecturally speaking it is quite breathtaking without even mentioning what is inside!
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From Alpine Peaks to Iconic Timepieces: Curated Luxury and the Musée Atelier Audemars Piguet
Elevate your Swiss journey with a seamless blend of breathtaking landscapes, refined luxury, and horological mastery. Begin with a bespoke tour through Switzerland’s most iconic destinations — from the serene shores of Lake Geneva to the snow-capped peaks of the Alps — traveling in utmost comfort by private train, helicopter, or chauffeured luxury vehicle.
This curated experience reaches its pinnacle with an exclusive visit to the Musée Atelier Audemars Piguet in Le Brassus, where you are invited behind the scenes to witness master watchmakers at work and explore over 200 years of Swiss watchmaking heritage. From iconic Royal Oak creations to the legendary “Universelle” of 1899, each timepiece tells a story of artistry, precision, and timeless elegance.
For those seeking an even deeper connection, private masterclasses offer the rare opportunity to assemble an Audemars Piguet movement under the guidance of the Maison’s artisans, transforming your journey into a truly immersive celebration of craftsmanship and luxury.
Your Guide to Switzerland’s Most Exclusive ELITE VIP Luxury Experiences
Let yourself be enchanted on a 7-day EXPRESS, 10-day GOLDEN, 14-day DIAMANT, tailor-made luxury trip or luxury trip before/after river cruise or luxury trip before/after ocean cruise through magnificent Switzerland and your charming Swiss tour guide Brigitte Heller.
Video Luxury travel Switzerland – Best of Switzerland – Brigitte Heller
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Video Luxury Travel Switzerland with Brigitte Heller
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Information request regarding luxury travel through Switzerland
Please let me know your travel destinations, the desired travel date, the number of travel days and the number of people. I will be happy to answer your questions personally if you give me your email address and cell phone number. In a second step, get to know me personally by phone or video call if you wish.
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Yours sincerely, Brigitte Heller, Tour Guide for Luxury Travel in Switzerland.