30–31 January 2026 · I.C.E. St. Moritz, Switzerland
A Winter Stage Unlike Any Other
St. Moritz, long regarded as a familiar winter retreat for the world’s most discerning travelers, is preparing once again for one of its most remarkable events. At the end of January 2026, the I.C.E. St. Moritz – International Concours of Elegance will return to the frozen lake, transforming it for two days into a setting that feels almost otherworldly. What might be a traditional classic‑car gathering elsewhere becomes something entirely different here: a blend of alpine clarity, mechanical beauty, and an understated elegance that St. Moritz seems to create effortlessly.
Where Nature Creates the Perfect Canvas
When winter reaches its quiet, crystalline peak in the Engadin, the lake turns into a flawless white stage. This natural transformation lasts only briefly, and it is within this narrow window that the I.C.E. St. Moritz unfolds its charm. Some of the world’s rarest and most treasured classic automobiles glide across the ice as if the landscape were made for them. For collectors and enthusiasts, it is more than an event; it is a ritual that brings together craftsmanship, engineering heritage, and the unmistakable atmosphere of a St. Moritz winter.
The I.C.E. St. Moritz 2026: Where Automotive Icons Meet Alpine Elegance
Two Days of Living Automotive Art
Over the course of two days, the frozen lake becomes a living gallery. Friday is dedicated to the static exhibition, giving guests the chance to study each vehicle up close—its lines, its history, the subtle details that reveal the hand of its maker. Saturday shifts the mood entirely. Engines come alive, snow lifts in soft spirals, and the cars move across the ice in a way that feels both surreal and deeply poetic. It is one of the few concours events in the world where the vehicles are not only admired but also experienced in motion.
A Private World for the Most Discerning Guests
For those accustomed to the highest levels of privacy and comfort, the I.C.E. offers a world within the world. The Drivers’ Lounge serves as a discreet retreat for owners, pilots, and invited guests. Here, conversations unfold naturally, away from the public eye, accompanied by a refined culinary program that reflects the region’s gastronomic heritage. The VIP Lunch, hosted directly on the lake, adds another layer of exclusivity—an intimate moment in a setting that feels almost suspended in time.
A Tradition Rooted in St. Moritz’s Winter Legacy
St. Moritz has a long history of hosting extraordinary winter events, from White Turf to Snow Polo, and The I.C.E. has quickly earned its place among these icons. What sets it apart is the way it blends tradition with a sense of spontaneity. The event depends entirely on nature; it can only happen when the lake reaches the perfect state of frozen stillness. That unpredictability gives the concours a rare, fleeting quality—one that resonates deeply with guests who appreciate experiences that cannot simply be replicated elsewhere.
New Categories for a New Era of Collecting
The 2026 edition introduces new categories that broaden the event’s scope, including “Birth of the Hypercar” and “Legends Reimagined.” These additions reflect the evolving landscape of automotive collecting, where heritage and innovation increasingly intersect. For many participants, the event is an opportunity not only to showcase their vehicles but also to connect with fellow collectors who share a similar appreciation for design, engineering, and the stories behind these remarkable machines.
A Town Immersed in the Spirit of the I.C.E. St. Moritz
Beyond the lake, the entire town embraces the spirit of the event. Galleries curate special exhibitions, boutiques extend private appointments, and the grand hotels—Badrutt’s Palace, the Kulm, the Carlton, and Suvretta House—welcome guests with their signature blend of heritage and contemporary comfort. Evenings unfold in a way that feels distinctly St. Moritz: unhurried, elegant, and touched by a sense of quiet exclusivity.
A Moment Where Time Seems to Stand Still
As twilight settles over the Engadin, the mountains reflect soft hues across the ice, and the lake becomes a tableau of light and shadow. It is in these moments that the essence of The I.C.E. becomes clear. The event is not simply about cars; it is about atmosphere, about the interplay between nature and craftsmanship, and about the pleasure of experiencing something truly singular.
An Invitation to Experience the Extraordinary
The I.C.E. St. Moritz 2026 invites its guests to step into a world where time slows, beauty takes center stage, and the extraordinary feels entirely natural—if only for two days each winter.
For those who wish to extend this sense of rarity beyond the frozen lake, guests are warmly welcomed to discover Switzerland in its most exclusive form through personally guided, tailor‑made luxury journeys curated by Brigitte Heller. Her signature approach is defined by tailor‑made luxury, exclusive access, and discreet elegance—a reimagining of Switzerland for those who accept no compromise.
Brigitte Heller, Swiss Travel Expert & Personal Guide Luxury Switzerland Tours
“I’m Brigitte Heller — your personal guide to Switzerland’s rarest and most refined experiences, crafted exclusively for the truly discerning few, where privacy, discretion, and unparalleled luxury come together. From the very first conversation to the final farewell, every aspect of your journey—planning, organization, and guiding—is handled personally by me, ensuring a level of continuity and care that is increasingly rare in the world of luxury travel.”
Guests may choose from 87 premier highlights and 15 hidden treasures known only to insiders, far removed from the usual tourist paths. Travel unfolds in absolute comfort: privately chauffeured in a limousine or aboard Switzerland’s most exclusive rail experiences, including luxury First Class and Excellence Class panoramic compartments.
Every itinerary is crafted entirely around the guest—travel dates, destinations, luxury accommodations, curated experiences, and the rhythm of the journey itself. For VIP travelers, privacy and safety remain paramount. Upon request, tailored security solutions can be arranged with trusted professional partners, or guests may travel with their own security personnel.
And because these journeys are designed with meticulous attention to detail and rely on exclusive access, they are best reserved during the summer months, when Switzerland reveals its full spectrum of landscapes, hidden retreats, and private experiences at their most breathtaking.
For those who appreciate the rarest expressions of beauty—whether on ice or across the Swiss landscape—Brigitte Heller offers a continuation of the elegance, discretion, and exclusivity that define the I.C.E. St. Moritz.
Video THE ICE 2023 St.Moritz | International Concours of Elegance
Since I am a real oldtimer fan I decided to go to the so called “the ice” in st.moritz. The ICE St. Moritz has been created to enjoy driving, showing and watching some of the world’s most exciting motor cars in the unlikely environment of a frozen lake and against the backdrop of snow-covered Alpine peaks.
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Video The Best Hypercars at The ICE 2025 | St. Moritz
The ICE St. Moritz is unlike any other car event in the world. This video is a compilation of the best car-spotting moments from The ICE 2025, filmed in St. Moritz. Set against snow, ice, and the frozen lake, the event brought together rare hypercars, historic cars, and some of the most unique automotive moments of the year.
The clips in this video capture real moments from the event, including rare cars on ice, natural reactions, and the atmosphere that makes The ICE such a special experience.
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